Festivals, mega-concerts, and weekend long music events are all the rage and Northern Ontario’s tiny town of Timmins wants to capitalize on the trend, believing that it could become the next must-go-to place in Canada for music.
Timmins wants to grow its music scene by bringing in big commercial acts. Believing that if there is a will there’s way, the president of Music Canada, Graham Henderson, believes it’s possible to do so. Not only do large scale music performance boost the local economy, but they also possess the ability to increase tourism and increase spending from external residents.
Henderson is imploring cities and towns like Timmins to be champions of the music industry, operating as promoters and entrepots for Canada’s top talent. Inevitably, if done right, big music endeavors can lead to big bucks in the bank later. Citing leadership, and the want to succeed, Henderson believes that turning Timmins into a go-to music city is completely possible, if the right people are on board.
Becoming a music city doesn’t just mean more job creation—it means more business investment overall. New businesses are attracted to areas that are not only rich in culture, but have their finger on the pulse of the nation. New businesses want to be in a happening area, and turning Timmins into a music city could bring those business investments with it.
The want to turn Timmins into a music hub is all about generating greater revenues for the city, and essentially being able to put Timmins ‘on the map.’ Creating a music haven in Timmins would mean creating an advisory committee, investing in hospitality infrastructure and of course committing to a monstrous marketing plan.
Timmins is slowly carving out its niche in the music world, and already boasts a Festival and Events committee that has recently pulled off not one, but two, successful rock festivals. Riding on the festivals coattails, more and more members of Timmins artistic community are beginning to ask why not us and why not now?
Using Austin Texas as an example, Music Canada stated that Austin wanted to be a music hub, so they went after it, did it, and it was a success. The proof was in the pudding, and Austin did it correctly. They had the right people on board and the ambition to realize the dream. Henderson cautioned however, that cities wanting to go after big music need to adjust their bylaws accordingly. Citing sound curfews, and noise bylaws as prime examples of why cities fail at becoming big music cities, because of their failure to adjust.
Big music has been coming to smaller communities in recent days such as The Tragically Hips performance in Kirkland Lake, leaving music promoters in Timmins asking the questions why not us and why not now?
For those wanting to hear more about the Timmins’ music dream, Henderson will be making his case for music this month at the Dante Club and will be providing recommendations, business model suggestions, marketing ideas and planning advice.