You’ve heard about, you’ve read about it, you’ve wanted to go there and now you can! Thunder Bay’s newest business is scheduled to be a Shoeless Joe’s. Slated to open in mid-September of this year, Shoeless Joe’s offers trendy food combined with a sports bar atmosphere.
It’s not the first chain to come to town, but it’s certainly one of the newest and most exciting. As Thunder Bay continues to expand, the restaurant business seems to keep booming with residents wanting more of what the big city has to offer. Business development is at a high for restaurant development, with other chains rumored to follow suit. Franchises have been seeing an increase in more rural locations as customers want more consistency in their dining product when they choose to go out.
Unlike most typical sports bars, Shoeless Joes offers a family friendly environment that allows children. While there’s always the bar area for patrons wishing to get away from the kids, the chain offers the best of both worlds. Like most successful business models of today, Shoeless Joe’s in Thunder Bay will also reward loyalty. The brand builds loyalty using a variety of products such as sponsoring sports teams and enrolling children in their Kids Club. Utilizing fundraising initiatives and rewarding corporate clients, the company is great at immediately getting itself involved with the community to ensure its long-term successes.
Shoeless Joe’s has made a splash across Canada with new locations opening up in places like Saskatoon. Lesser metropolis’ residents are going on vacations, visiting other cities, and wanting these restaurants in their own hometowns when they come home. While some residents were quick to react on social media against the chain, believing it takes away from local business, the support for the franchise is overwhelming. Customers should also be aware that as a franchise it is still in fact a local business, as it is owned by local residents.
Shoeless Joe’s menu will boast the trendiest in food fare featuring gourmet burgers, signature wraps and modern appetizers. Based upon a typical sports bar menu, the franchise kicks it up a notch with popular flavors like chipotle, buffalo and queso cheese.
The addition of this popular restaurant doesn’t just mean a win for restaurant goers but for job seekers as well. Most Shoeless Joe’s, depending on size and location, employ upwards of 50 people. From service personnel, to management, Shoeless Joe’s will need to fill all of their positions before the launch.
The busy brand will be opening more locations across Ontario, Manitoba and the Prairies in the upcoming years, making Shoeless Joe’s a household name. Since the restaurant chain is available on Open Table, a restaurant app that allows you to book your reservation online, it’s sure to be packed over the upcoming months.
If you’re looking for more information about the restaurant or for employment opportunities, you are asked to contact the Thunder Bay location directly.